Valentine’s Day shopping has a funny way of sneaking up on pet parents. One minute you’re thinking about flowers and chocolates, and the next you’re realizing your dog is staring at you like, “So what about me?” And honestly, it’s a fair question. For many households, Valentine’s Day isn’t complete without including the four-legged family members who show up with unconditional love year-round.

That’s why seasonal pet finds tend to take over carts this time of year. Especially when they hit the sweet spot between cute, practical and affordable. From themed toys to festive accessories, pet parents are clearly leaning into small ways to make the holiday feel special without going overboard. And once again, Target is right in the middle of that conversation with a limited-time treat that’s already earning hearts both literally and figuratively.

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Blue Buffalo Valentine Bites Chicken Flavor Training Dog Treats, $4.99 at Target

If you’ve spent any time in the dog treat aisle, Blue Buffalo is likely a name you already recognize, and for Valentine’s Day, the brand has leaned all the way into the theme. These limited-edition Valentine Bites Chicken Flavor Training Dog Treats are soft, chewy treats shaped like tiny hearts, making them an easy way to add a little festive flair to everyday rewarding.

What makes these treats especially appealing is that they don’t sacrifice quality for cuteness. Made with real chicken as the first ingredient, they’re designed to be flavorful enough to hold your dog’s attention while still being appropriately sized for training or frequent treating. The soft-moist texture works well for dogs of all ages, from puppies learning basic cues to seniors who prefer something gentler to chew.

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Pet parents are also drawn to what’s not inside the bag. These treats contain no chicken by-product meals, no corn, wheat, or soy, and no artificial flavors or preservatives, details that matter to shoppers who are more ingredient-conscious but still want something fun and seasonal. At just $4.99 for a 4.5-ounce bag, they also feel like a low-risk add-on that doesn’t require overthinking.

Dogs are likely to be as enthusiastic as their humans. Using them for short training sessions, enrichment toys, or simply as a special Valentine’s Day surprise is a great way to make your dog’s day. And because they’re bite-sized and heart-shaped, they feel intentional without being gimmicky. A balance that’s surprisingly hard to pull off.

If you’ve already spotted other festive pet finds this season, these treats pair easily with themed apparel like Five Below’s Valentine’s Day licensed pet graphic tees or playful toys such as Aldi’s holiday crinkle cards. Together, they turn Valentine’s Day into a moment your dog actually gets to enjoy rather than observe from the couch.

For pet parents looking to mark the holiday with something small, sweet, and genuinely usable, it’s easy to see why these heart-shaped treats are becoming a Target favorite.

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This story was originally published by PetHelpful on Jan 18, 2026, where it first appeared in the Shopping section. Add PetHelpful as a Preferred Source by clicking here.