There’s something oddly delightful about dog toys that look like things they absolutely should not have—chocolate, desserts, bakery treats. Pet parents know the panic, and the payoff, your dog feels like they’ve scored forbidden treasure, while you know it’s actually safe, sturdy, and designed for serious playtime.

Lately, one chocolate-inspired chew toy has been quietly stealing the spotlight among pet parents who live with enthusiastic gnawers. The kind of dogs that don’t just play with toys but commit to them. The kind who can reduce plush squeakers to fluff confetti in under five minutes. If that sounds familiar, this viral-looking chew is catching attention for a very specific reason: it looks sweet, but it’s built tough.

🐶SIGN UP to get “pawsitivity” delivered right to your inbox with inspiring & entertaining stories about our furry & feathered friends🐾🐾

It’s also arriving at just the right moment. With Valentine’s Day pet gifts popping up everywhere, from themed socks to cozy sweaters, pet parents are clearly in the mood to spoil their pups in fun, slightly ridiculous ways. And while festive accessories like the Five Below Valentine’s Pet Socks or the Little Beast Love Sweater make for adorable photo ops, toys like this one are earning love for how well they hold up after the cameras stop rolling.

Bark Sweetie Pies Barkery Super Chewer Chocolick Bear Animal Dog Toy, $13.99 at Target

The Bark Sweetie Pies Barkery Super Chewer Chocolick Bear Animal Dog Toy from Target is exactly what it sounds like: a chocolate-bear lookalike that’s secretly engineered for dogs who chew like it’s their full-time job. Designed for large dogs weighing 50 pounds and up, this toy is made from durable, solid nylon and infused with a peanut butter scent that keeps pups coming back for more.

Related: Dogs Go Wild for These Scented Squeaker Balls at Five Below

What makes it especially clever is how thoughtfully it’s shaped. The rounded body and paw-friendly design make it easy for dogs to grip, brace, and gnaw comfortably without awkward angles or slippery surfaces. It’s dishwasher-safe on the top rack, too, which is a small but mighty perk for pet parents who don’t want yesterday’s drool lingering into tomorrow.

The visual appeal is part of the fun. Dogs don’t know it looks like chocolate, of course, but we do, and that playful illusion adds to the charm. It’s the kind of toy that sparks double takes from guests and instantly becomes part of your dog’s regular rotation because it actually survives.

For power chewers who get bored easily, the peanut butter scent provides ongoing enrichment without added calories or mess. And unlike softer toys that meet a tragic end within days, this one is designed to go the distance, making it feel like a smart buy rather than a gamble.

At under $14, it hits a sweet spot between novelty and function. It’s festive enough to feel special, durable enough to justify the price, and sturdy enough to earn a permanent place in the toy bin.

Related: Pet Parents Are Stocking Up on These Extra-Large Hypoallergenic Wipes at Costco

This story was originally published by PetHelpful on Jan 20, 2026, where it first appeared in the Shopping section. Add PetHelpful as a Preferred Source by clicking here.