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When it comes to ensuring a happy, healthy life for our furry friends, a proper diet is high on the priorities list. No matter the size, age or breed, a healthy lifestyle always starts with the food we put in their bowl.

That’s where K9 Natural comes in. This popular New Zealand-based dog food brand has officially launched its Baked & Coated dry dog kibble in the United States, offering a high-meat, high-protein alternative to traditional kibble. Available online and at select retailers nationwide, it’s one mealtime upgrade pet parents will love adding to their pups’ rotation.

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Baked & Coated: K9 Natural’s Premium Kibble Hits U.S. Shelves

According to market research, the global premium dog food market is projected to hit $15.8 billion by 2033, with the U.S. super-premium dry food segment growing 5 to 10 percent a year. Basically, pet parents are looking for high-meat, protein-packed alternatives that can actually serve as a proper foundation for their pups’ nutrition.

Most traditional super-premium kibble tops out at about 25 to 35 percent protein and leans heavily on rendered meat meals and conventional ingredients. Baked & Coated, on the other hand, cranks protein up to 40 percent with a clean, meat-first formula made from premium animal ingredients. That means no rendered meals and a mealtime upgrade your dog will actually love.

“The launch of Baked & Coated signifies an exciting and natural next chapter for K9 Natural,” CEO of Natural Pet Food Group Brett Henshaw said in a press release. “This new product means pet parents who choose to feed kibble no longer need to compromise on ingredient quality or nutrition. There is now a more convenient everyday option rooted in our same Freeze-Dried nutritional philosophy, where premium, sustainable, and traceable ingredients power our high-meat, high-protein offerings that pet parents can trust and depend on.”

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Baked & Coated Offers Three High-Protein, Meat-First Recipes

To order Baked & Coated for your pup, just use the store locator to find a retailer near you, or grab it online if a store isn’t nearby. From there, you’ll have three protein-packed recipes to choose from:

• Grass-Fed Red Recipe: New Zealand beef and lamb

• Cage-Free Poultry Recipe: Chicken and turkey

• Wild Ocean Fish Recipe: Sustainably caught salmon, herring, cod and whitefish

Each recipe packs 40 percent protein, one of the highest levels available in dry kibble, to support strength, energy and lean muscles. The first eight ingredients are all premium animal ingredients, with no rendered meat meals, and every formula is grain-free and clean—meaning free from corn, soy, wheat, rice, artificial preservatives, colors or flavors.

Baked & Coated is also superfood-enhanced with kiwi, cranberries, shiitake mushrooms and New Zealand green-lipped mussels, lightly coated in savory bone broth for extra flavor and nutrients. Even better, every ingredient is 100 percent traceable to its source, giving pet parents full confidence in what’s in their dog’s bowl.

Keep an ear out for this exciting new food hitting a store near you. For more information, visit K9 Natural and explore a full range of high-meat nutrition, from Freeze-Dried Feasts and wet food to functional toppers and treats for both dogs and cats.

Related: This Simple Vet-Approved Dental Routine Could Save Your Dog’s Life

This story was originally published by Parade Pets on Mar 18, 2026, where it first appeared in the Pet News section. Add Parade Pets as a Preferred Source by clicking here.