There are dog birthdays, and then there’s Ollie’s birthday, the Chocolate Labrador who just had the most wholesome day ever at Build-A-Bear.
In the now-viral video, Ollie, wearing a green birthday hat and wagging his tail like it’s his job, walks into the store ready to make some memories. He sniffs through the stuffed animal display before proudly choosing an orange Halloween bear, which, in a full-circle twist, perfectly matches the pumpkin patch he planted earlier this year. (Yes, really. This dog once grew his own emotional support pumpkin.) Just check out adorable Ollie’s birthday celebration!
The best part of the above video posted by @good.boy.ollie? Ollie doesn’t just pick out the bear—he helps make it. The video shows him pushing the pedal with his paw to fill the bear with stuffing, tail swishing the whole time. You can tell the Build-A-Bear staff is loving every second of it, because honestly, who wouldn’t?
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Once his new friend is fully fluffed, Ollie carries the bear through the shopping mall like it’s his new baby. Then, on the ride home, he rests his head on it in the back seat, pure doggy bliss.
The comments section is basically a puddle of happy tears. “The way he’s taking care of the bear like a baby,” one person wrote. Another added, “Why did this make me cry? He deserves the world.” Someone else shared, “I wish I’d thought to take my girl to Build-A-Bear before she passed. She would’ve loved it.”
It’s also sparked a whole conversation about how smart Build-A-Bear would be to create a “Bark-A-Bear” line for millennial pet parents. As one commenter joked, “They have no idea how much money they’d make if they made buildable pet toys.” That is such a smart idea. They could even add scented discs like they already do, but geared toward fur babies!
Can Dogs Go Into Build-A-Bear?
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Most Build-A-Bear stores are pet-friendly, but it depends on the location and the local mall policy. Service dogs are always welcome, and many stores happily allow friendly, leashed pups like Ollie to come in and make their own magic moment.
So yes, Ollie’s birthday wasn’t just cute—it was legendary. Because every good boy deserves a bear to love.
This story was originally reported by Parade Pets on Nov 8, 2025, where it first appeared in the Pet News section. Add Parade Pets as a Preferred Source by clicking here.