Dogs and peanut butter are one of those things that barely need explaining. It’s widely known, widely accepted, and rarely debated. So when Petco sells a plush dog toy shaped like a jar of peanut butter, it doesn’t feel like a bold design choice so much as an obvious one. Still, Petco has a habit of throwing the occasional left-field item into the mix, and I’m always a little delighted to see what’s in store that day.
The Leaps and Bounds Peanut Butter Snuffle Plush Dog Toy is designed to hold treats within fabric pockets, encouraging dogs to sniff and search while they play. Visually, it resembles a peanut butter jar with a friendly face, and functionally, it’s intended as a snuffle-style enrichment toy rather than a traditional fetch or chew toy.
According to Petco’s product description, treats can be placed inside the toy to keep dogs occupied during playtime. The goal is to encourage slower engagement through sniffing and exploration, rather than fast-paced or destructive play. There are no electronic components or moving parts; it’s a simple plush toy intended for interactive use.
Leaps & Bounds Peanut Butter Snuffle Plush Dog Toy, $12 at Petco
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The toy is described as being suitable for dogs who enjoy treat-based enrichment. Because it is plush, it is not marketed as a heavy-duty chew toy, and it’s best used under supervision, especially for dogs that tend to tear apart soft toys.
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Despite its shape, the toy isn’t scented like peanut butter unless the owner adds treats. It’s a treat holder that allows dogs to engage with it through sniffing and searching rather than chewing alone. It can be added to a dog’s routine, particularly for dogs that enjoy food puzzles or nose-focused activities.
In short, the plush snuffle toy, sold under Petco’s Leaps & Bounds brand, is designed to hold treats and encourage dogs to engage through sniffing and exploration.
Just don’t be surprised if your dog spends a minute trying to figure out why this peanut butter jar isn’t opening. It looks convincing and smells like treats—and for a moment, that’s probably close enough.
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This story was originally published by PetHelpful on Jan 1, 2026, where it first appeared in the Pet News section. Add PetHelpful as a Preferred Source by clicking here.