If you are the kind of pet parent who loves adding small, seasonal touches for your dog, Target just dropped something that feels perfectly timed. This Valentine’s Day-themed toy is festive without being fussy and cute enough to make you smile every time your pup picks it up.
Meet the Multipet Candy Heart Loofa Interactive Plush Dog Toy, a festive twist on the classic loofah-style toy many pups already adore. This Valentine’s makeover keeps the familiar elongated shape your dog loves while adding sweet candy-heart details and soft pastel colors that feel perfectly on theme for February.
Multipet Candy Heart Loofa Interactive Plush Dog Toy, $4.99 at Target
What you’ll appreciate right away is how gentle and cozy this toy feels. The soft plush construction makes it a great choice if your dog is a lighter chewer or tends to treat toys more like comfort items than chew challenges. It’s plush enough for snuggling, but still durable enough for everyday play.
Related: Dogs Love This Interactive Highland Cow Plushie at Target
The lightweight design also works in your favor. It is easy for your dog to grab, carry, toss, and shake, which makes it ideal for low-key fetch sessions, gentle tug games, or those moments when your pup insists on bringing you their favorite toy for attention. And there is truly nothing better than being chosen for a dog’s toy show-and-tell.
When playtime winds down, this toy transitions seamlessly into cuddle mode. The long, soft shape makes it easy for your dog to curl up with, turning it into a nap-time companion rather than something that gets abandoned once the excitement fades.
And of course, the Valentine’s Day theme makes it an easy seasonal treat. Whether you’re putting together a small holiday surprise or want to add something cheerful to winter playtime, this loofah dog toy feels thoughtful, festive, and just plain fun!
If you are looking for a simple way to show your pup a little extra love this season, this heart-covered loofah might be the cutest way to do it. It’s an easy win for both you and your furry loved one!
Related: Target’s Heart-Shaped Dog Treats Are Winning Valentine’s Day
This story was originally published by PetHelpful on Jan 22, 2026, where it first appeared in the Shopping section. Add PetHelpful as a Preferred Source by clicking here.