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The dogs have won.
Watch any movie from the 1960s and prior, and dogs were often meant to fend for themselves most of the time (Old Yeller had to walk, Beverly Hills Chihuahua could not run but be carried around in a Birkin).
Even though these pups were loved by their families, when they went away on a trip, the dog was often on their own for a few days (or put to work as a live-in indentured servant, like Nanna in Peter Pan).
This is a starkly different picture from today, in which we see dogs not only wearing designer clothes and leashes, but also being toted around in $4,000 Gucci carriers.
The global luxury pet accessories market was valued at $4 billion in 2023 and is projected to reach $6.7 billion by 2033, according to data from Market.us.
Americans were projected to spend a total of $157 billion on their pets in 2025, and according to projections, U.S. pet spending will total almost $200 billion in 2030.
In 2024 alone, Americans spent roughly $152 billion on pet-related items and services, and this figure includes “new essentials,” such as dog clothing and accessories.
And this isn’t just spending on food, supplies, and toys. Dogs are living the life.
Our canine companions now have their own airlines like BARKAir, which also has a dog travel concierge service, pet protection systems, and state-of-the-art carry-on pet car seats like this one from Tavo Pets (the brand behind Nuna, which makes the super-popular stroller and other chic baby gear). Pet pampering packages at elite hotels include properties like the Conrad New York Downtown, which includes amenities like mats, doggie beds, and local grooming and spa recommendations.
There has been a cultural shift when it comes to our pets. They are now beloved members of our family, and we are devoted to them. What better way to recognize that than with fine jewelry?
This is why we are starting to see the trend of dog fine jewelry brands, and D Diamond New York, the first American fine jewelry house dedicated exclusively to dogs, is at the forefront.
Founded in New York City by Racheli Waters Shamir, this category-defining brand is ushering in a new form of luxury for dogs in the form of natural diamonds (prices can range from $1,435 to high-commission creations that can reach $150,000 and even exceed $1 million).
Shamir told Parade Pets, “Luxury for canine companions is not a trend. It is a cultural shift. Dogs are no longer pets; they are family. As people invest in heirloom-quality pieces for themselves, they naturally want the same level of craftsmanship, integrity, and meaning for their dogs.”
She noted that at D Diamond New York, they create solid 18K gold jewelry with D color VVS diamonds because love deserves permanence. “This is about legacy, intention, and honoring the bond between humans and their dogs.”
The Origins of a New Kind of Luxury for Dogs
The idea was born from a quiet realization inspired by Shamir’s two rescues, Fancy and Luli.
Like most dog parents, Shamir learned a lot from her pups.
“They show me every day how much love, loyalty, and presence they bring into daily life. I founded The D Diamond New York to honor that bond with the same permanence and intention people associate with true fine jewelry. At its core, the brand is about creating objects of devotion for canines, made to fine jewelry house standards, so each piece carries memory and meaning long after a moment has passed.”
Shamir felt a tremendous bond with her dog, and it could not be captured by some run-of-the-mill collar.
She also grew up watching her mother make jewelry, which taught her that “the most beautiful pieces are precise, restrained, and built to last.” But she didn’t want to approach D Diamond New York as simply “pet jewelry” and a way to fill a marketplace gap.
She envisioned a fine jewelry house for canines, held to high standards of craftsmanship and materials as any valuable heirloom, with an emphasis on memory and meaning.
“For many of us, our dogs are not ‘like’ family, they simply are family. They are there for us in every moment, even the ones who come with a formal celebration. Jewelry has always been a way to make a feeling permanent, and that is how I think about these pieces,” she said.
Luxury With Purpose
Something else very appealing to clients is that the brand gives back 10% of its annual profits to no-kill canine shelters.
In 2025, approximately 5.8 million companion animals entered shelters nationwide. The length of time dogs, especially large dogs, remain in shelters before being adopted has increased in the last five years. This adds more stress to an already-strained system.
That is why philanthropy has been part of the brand from the very beginning, as Fancy and Luli were rescued.
The Future of Luxury Accessories for Dogs
Here are some interesting statistics: 94 million U.S. households have at least one pet, up from 82 million in 2023; 51% of U.S. households (68 million) have a dog, and 37% of U.S. households (49 million) have a cat.
This market has many possibilities, which is why Shamir plans to grow D Diamond New York over the next decade, but with intention.
“New partnerships, new stories, and new pieces will emerge, but the heart of the brand will stay the same: honoring the bond with one beloved dog and turning that love into something lasting and meaningful,” she said.
Diamonds may be a girl’s best friend, but so are dogs, after all.
This story was originally published by Parade Pets on Mar 8, 2026, where it first appeared in the Pet News section. Add Parade Pets as a Preferred Source by clicking here.