There’s something about seasonal pet treats that flips a switch in dog parents. Maybe it’s the nostalgia of holiday baking, or perhaps it’s the joy of watching your dog lose their mind over something that looks like it came straight from a dessert tray. Either way, when a limited-time dog treat hits shelves, experienced pet parents know one thing: if you like it, grab it now because it probably won’t be there next week.

That urgency is especially real this time of year, when grocery runs turn into accidental pet shopping trips. Between festive packaging and price tags that feel too good to be true, it’s hard not to toss “just one more thing” into the cart. We’ve seen it happen with other stores, and now Aldi shoppers are spotting another seasonal favorite that’s already causing a stir.

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Heart to Tail Brown Frosted Dog Bone – Joy, $3.59 at Aldi

Aldi’s latest seasonal find is the Heart to Tail Brown Frosted Dog Bone – Joy. It’s a hand-decorated dog treat that looks festive enough to sit next to your own holiday cookies. Finished with frosted details and the word “Joy” stamped right on top, it feels like the treat you save for a special moment or immediately hand over because your dog has been staring at you for five straight minutes.

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What makes this Aldi dog treat especially appealing is its adorable yet straightforward design. At just $3.59, it’s an easy add-on for shoppers who want to give their pup something fun without committing to a bulk bag. Because Aldi rotates its seasonal pet items quickly, longtime fans know these treats tend to sell out fast once word gets out.

It also fits perfectly into the growing trend of festive dog treats popping up everywhere this season. Similar holiday-themed options, like Target’s biscuit-filled candy cane dog treats or Chewy’s Snoopy-inspired holiday snacks, have proven that pet parents love treats that feel celebratory—especially when they’re affordable and giftable.

The biggest takeaway is that if you spot this frosted dog bone on your next Aldi run, it’s probably smart to grab it while you can. Seasonal pet treats have a way of becoming “the one that got away,” and no dog wants to hear that story.

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This story was originally published by PetHelpful on Dec 17, 2025, where it first appeared in the Shopping section. Add PetHelpful as a Preferred Source by clicking here.